New service · Managed WhatsApp & email campaigns
Your brand. Our network. Direct access to the UK market.
We help ambitious brands connect directly with thousands of relevant UK retailers, operators and business owners through our established sector networks.
Using targeted WhatsApp and email campaigns, we put your products, promotions and opportunities directly in front of the businesses that matter.
Reach the right businesses. Start more conversations. Grow distribution.
Our UK sector networks
Feet On The Street Co has developed business networks across the UK, so brands can communicate directly with relevant businesses across multiple sectors. Audiences can be selected and segmented by sector, geography and business type, subject to available network data.
01
Independent retailers, convenience stores and forecourts.
02
Independent coffee shops, cafés and coffee operators.
03
Pubs, bars, restaurants and hospitality operators.
04
Health stores, gyms, wellness and nutrition retailers.
05
Leisure venues, attractions and entertainment operators.
06
Contract caterers, catering managers and foodservice operators.
07
Cash & carries, wholesalers and distributors.
08
Independent grocers and specialist food retailers.
What it's for
New product launches and distribution.
Wholesale and cash & carry promotions.
New account acquisition.
Retailer offers and promotional incentives.
Product awareness and education.
Sampling and brand activation recruitment.
Event invitations and trade announcements.
Re-engagement of existing customers and prospects.
Generating enquiries, orders and meetings.
How it works
01
Choose the monthly package that suits your brand and target audience.
02
Our team works with you to understand your objectives, products, offers and target audience.
03
FOTS identifies the most relevant sector networks, geographical areas and business types.
04
Our team prepares the campaign messaging, content and creative assets for your approval.
05
We distribute the approved campaign through our CRM using WhatsApp and email. Each monthly campaign includes an initial send followed by a planned follow-up during the month.
06
We monitor campaign performance and provide a monthly report showing available delivery, engagement and conversion metrics.
The entire campaign is managed by Feet On The Street Co. You don't need to operate the CRM, manage contact lists or send messages yourself — and clients don't receive access to the FOTS CRM or underlying contact database.
Monthly packages · Fixed prices
Every package includes one managed campaign a month — an initial send plus one planned follow-up — delivered by WhatsApp and email. All prices are per month and exclude VAT.
Essential
£495
per month + VAT
For brands looking to reach a targeted sector network.
1 sector network
Up to 500 eligible business contacts
Recommended
Growth
£995
per month + VAT
For brands looking to generate broader awareness, retailer engagement and distribution opportunities.
Up to 3 sector networks
Up to 1,500 eligible business contacts
National
£1,750
per month + VAT
For brands looking to build a consistent presence across multiple UK sectors.
Up to 6 sector networks
Up to 3,000 eligible business contacts
For existing FOTS clients
Direct to Retail can be bought on its own or added to the FOTS services you already use.
Support physical store visits with pre- and post-visit communications.
Maintain consistent retailer engagement between field activity.
Recruit relevant stores and promote sampling campaigns.
Promote events and recruit relevant venues and operators.
Distribute research invitations to targeted business audiences.
Communicate audit programmes and retailer requirements.
Whether you are an existing FOTS client or a brand looking for a new way to reach the UK market, Direct to Retail gives you another route to connect with the businesses that matter.
Why Direct to Retail
FOTS is a UK brand growth company with established relationships and real-world experience across independent retail and the wider business channels.
Every client receives a monthly performance report. Where supported by our CRM and communication providers, it covers:
Available metrics differ between WhatsApp and email. We report what each channel provides; we don't guarantee opens, replies, orders or conversions.
A fully managed service that allows brands to promote their products, offers and opportunities directly to relevant UK retailers and business operators through targeted WhatsApp and email campaigns.
FOTS selects the relevant audience, prepares the campaign, obtains client approval, distributes the messaging and provides a performance report.
No. All campaign activity is managed by the FOTS team through our CRM platform.
Yes. Packages include different sector allowances, and our team will help identify the most relevant audiences.
Yes. Regional and geographical targeting is available, subject to the data held within the relevant network.
Each package includes one managed campaign per month, consisting of an initial send and one planned follow-up.
Yes. Both channels are included in the monthly packages, subject to the availability of eligible contacts and channel permissions.
Absolutely. Existing clients can add the service to their current FOTS activity.
Clients can supply their own creative assets, or our team can coordinate campaign content and creative preparation.
No. Campaign performance depends on the audience, offer, product, messaging and market conditions. FOTS provides campaign delivery and reporting rather than guaranteed commercial outcomes.
Talk to our team about how Direct to Retail can help your brand reach relevant UK retailers, operators and business owners.
