GROW — Wholesale
Wholesale and cash and carry distribution that actually moves
Wholesale gets your product available to thousands of independent retailers through depots and delivered wholesale. FOTS opens those listings and then creates the retailer demand that makes the depot reorder, so a listing becomes throughput rather than a line on a price list.
The problem we solve.
A wholesale listing without retailer demand behind it is a dead line. Depots delist quietly, and brands assume the channel does not work for them.
How wholesale works with FOTS.
- 01
Open the listing
We approach the depots and delivered wholesalers that serve your target retailers with the right trade terms.
- 02
Create the pull
Field sales tells retailers where to buy it, so orders arrive at the depot from the stores that matter.
- 03
Support the depot
Depot days, siting, point of sale and promotional support to keep the product visible to trade buyers.
What you get
- Wholesaler and depot target list
- Trade terms and listing negotiation
- Depot activity days and siting
- Retailer demand generation
- Sell-out reporting by depot
Where we deliver it
- Cash and carry
- Delivered wholesale
- Symbol group supply
- Foodservice wholesale
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Depots listing
- Depot sell-out
- Retailer accounts ordering
- Cases sold
- Reorder frequency
Proof.
Jack Link's — Building distribution and driving sales across independent retail.
- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
How do brands get into UK wholesale?
By offering trade terms that work for the depot and evidence that retailers will buy the product. FOTS handles the approach and then generates that retailer demand.
Why do wholesale listings fail?
Almost always because nothing was done to make retailers ask for the product once it was listed.
Works well with
If your objective is
Frequently asked questions.
- Which wholesalers should we target?
- The ones your target retailers actually buy from, which varies by channel and region. We map that first.
- Do you run depot days?
- Yes, including trade sampling and buyer engagement at depot level.
- Can you manage promotional cycles?
- Yes, including planning the mechanic and supporting it with retailer-facing activity.
Talk to us about wholesale.
Tell us your objective and we'll tell you what we'd do first.