UNDERSTAND — Pricing Intelligence
Pricing intelligence based on real shelf prices
Pricing intelligence captures what shoppers actually pay, store by store, alongside promotional mechanics and competitor positions. FOTS collects it in the channels you sell into, so your RRP, trade terms and promotions are set on evidence.
The problem we solve.
Recommended prices drift. Retailers price to their own margin, competitors promote, and brands discover the real shelf price only when rate of sale disappoints.
How pricing intelligence works with FOTS.
- 01
Set the scope
Your lines, the competitor set, the channels and the regions that matter.
- 02
Capture the prices
Shelf price, promotional price and mechanic, recorded with photographs.
- 03
Act on it
RRP guidance, trade term implications and promotional recommendations.
What you get
- Price capture across a defined store sample
- Promotional mechanic recording
- Competitor price comparison
- Regional and channel price variance
- Pricing recommendations
Where we deliver it
- Independent retail
- Convenience
- Multiple grocery
- Wholesale
- Forecourt
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Stores captured
- Average shelf price
- Price variance by channel
- Promotional depth and frequency
- RRP compliance
Proof.
Jack Link's — Building distribution and driving sales across independent retail.
- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
Why does real shelf price matter?
Because it is what the shopper decides on. Trade price and RRP only matter through what the store finally charges.
Can you tell us if retailers hold our RRP?
Yes. Compliance against your recommended price is a standard output.
Works well with
If your objective is
Frequently asked questions.
- How large should the sample be?
- Large enough to be representative of the channel and region you are pricing for.
- Is promotional data included?
- Yes — mechanic, depth and duration where visible in store.
- Can this run alongside other fieldwork?
- Yes, and it usually should, since auditors are already at the fixture.
Talk to us about pricing intelligence.
Tell us your objective and we'll tell you what we'd do first.