PEOPLE — Event Teams
Event teams who run your stand properly
Event teams are the staff who deliver your presence at festivals, shows and brand events: hosting, sampling, demonstrating and capturing content. FOTS supplies, briefs and manages them, including team leaders, cover and reporting for every shift.
The problem we solve.
Events are long days in unpredictable conditions. Unmanaged staff drift, stands go unattended and the brand experience varies by the hour.
How event teams works with FOTS.
- 01
Match the roles
Hosts, samplers, demonstrators and leaders selected for the event and audience.
- 02
Brief for the day
Product, mechanic, targets and conduct, plus logistics for arrival and breaks.
- 03
Run the shifts
On-site leadership, cover for absence and reporting at the end of every day.
What you get
- Role-matched event staff
- Team leaders on site
- Briefing and product training
- Uniform and kit management
- Daily shift reporting
Where we deliver it
- Festivals
- Trade shows
- Consumer exhibitions
- Sport and fitness events
- Brand events
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Shifts delivered
- Attendance rate
- Consumers engaged
- Samples delivered
- Content captured
Proof.
Neutonic — Taking a fast-growing drinks brand into London retail.
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
What do event teams include?
The staff, the leadership on site, the briefing and the reporting — not just names on a rota.
What happens if someone does not turn up?
A leader is on site and cover is arranged from our network, so the stand still runs.
Works well with
If your objective is
Frequently asked questions.
- Can the same team work a whole season?
- Yes, and continuity usually raises quality across a tour.
- Do you handle accommodation and travel?
- For multi-day and touring activity, yes, as part of logistics.
- Is content capture included?
- Yes, photography and short-form capture from each day.
Talk to us about event teams.
Tell us your objective and we'll tell you what we'd do first.