GROW — Brand Management
Brand management for brands without a UK team
For brands with no UK team, FOTS manages the commercial side end to end: the growth plan, pricing, distribution, activation and the reporting that shows what is working. You get a UK commercial function without building one.
The problem we solve.
Overseas and early-stage brands often have ambition and product but no one in market. Activity gets fragmented across suppliers, with nobody accountable for the commercial outcome.
How brand management works with FOTS.
- 01
Agree the plan
Objectives, channels, pricing and the twelve-month shape of activity.
- 02
Run the market
Sales, wholesale, activation, staffing and intelligence coordinated by one team.
- 03
Report to the board
Distribution, rate of sale and pipeline in a single commercial view, with the next actions.
What you get
- UK commercial plan and calendar
- Pricing and trade terms management
- Distribution and account ownership
- Activation and staffing coordination
- Consolidated commercial reporting
Where we deliver it
- Retail
- Wholesale
- HORECA
- Events and activation
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Distribution growth
- Rate of sale
- Cases sold
- Active accounts
- Cost per account opened
Proof.
Jack Link's — Building distribution and driving sales across independent retail.
- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
What does outsourced brand management cover?
The commercial ownership of your UK market: plan, pricing, distribution, activation, reporting and the people delivering it.
Who do we deal with day to day?
A named FOTS lead accountable for the plan and the numbers.
Works well with
If your objective is
Frequently asked questions.
- Is this a long-term commitment?
- It works best over a defined period with clear objectives, typically reviewed quarterly.
- Can it transition to our own team later?
- Yes. Many brands use FOTS to prove the market, then hire behind the evidence.
- Do you work with our existing distributor?
- Yes, and we manage that relationship on your behalf.
Talk to us about brand management.
Tell us your objective and we'll tell you what we'd do first.