I want to — Increase sales
How to increase sales in the stores you already have
Sales growth in existing distribution comes from three things: your product being in stock, being visible, and being tried. FOTS works the stores you are already listed in to fix availability and merchandising, then uses sampling and activation to lift rate of sale.
The problem.
Brands often discover their listings are out of stock, badly sited or priced wrongly in store. Distribution looks healthy on paper while sell-through quietly underperforms.
How FOTS solves it.
- 01
Audit the reality
Retail audits tell you what is actually on shelf: availability, facings, siting, pricing and competitor activity.
- 02
Fix execution
Merchandising and retail activation correct siting, restore availability and add visibility at the fixture.
- 03
Drive trial
Sampling and street teams put the product in consumers' hands near the point of purchase.
- 04
Measure the lift
We compare rate of sale before and after so spend is judged on commercial outcome.
The engines and services involved
Proof.
Jack Link's — Building distribution and driving sales across independent retail.
Read the case study- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
Frequently asked questions.
- Why isn't our product selling despite good distribution?
- Usually availability, siting or awareness. An audit across a sample of stores normally identifies which within a few weeks.
- Does in-store sampling actually lift sales?
- Trial close to the point of purchase converts strongly, particularly for food and drink brands consumers have not tasted.
- Can you work alongside our own sales team?
- Yes. We frequently add coverage to an internal team rather than replace it.
- How quickly do we see results?
- Execution fixes show in the following weeks; consumer trial effects build over the campaign.
Increase sales? Let's talk.
We'll pre-fill your objective so the conversation starts in the right place.