I want to — Understand my market
How to understand what's really happening in your market
Market intelligence answers what is actually on shelf, at what price, next to which competitors, and what consumers think. FOTS collects that data in store through retail audits, pricing and competitor intelligence, mystery shopping and consumer research, then turns it into decisions.
The problem.
Sell-in data tells you what you shipped, not what is happening in store. Without ground truth, brands invest in the wrong stores, channels and promotions.
How FOTS solves it.
- 01
Define the questions
We agree the commercial decisions the data needs to support before anyone visits a store.
- 02
Collect in store
Auditors capture availability, facings, siting, pricing, promotions and competitor activity.
- 03
Add the consumer view
Consumer research and mystery shopping explain the behaviour behind the numbers.
- 04
Act on it
Findings feed straight into sales, activation and range decisions.
The engines and services involved
Proof.
Jack Link's — Building distribution and driving sales across independent retail.
Read the case study- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
Frequently asked questions.
- What is a retail audit?
- A structured in-store check of your products and your competitors': availability, pricing, siting, facings and promotions.
- How large does a sample need to be?
- Large enough to be representative of the channel and region you're deciding about. We scope it to the question.
- How is the data delivered?
- Structured reporting with photography, by store, region and channel.
- Can you audit competitors?
- Yes. Competitor and pricing intelligence is gathered in the same visits.
Understand my market? Let's talk.
We'll pre-fill your objective so the conversation starts in the right place.