ACTIVATE — Product Seeding
Bespoke sample boxes that get your product in front of the people who decide
FOTS product seeding is bespoke, branded sample boxes sent on your behalf to retail buyers, influencers and content creators. A well-designed, well-timed box puts your product physically in the hands of the people who decide whether it gets stocked or talked about, and it's remembered far longer than a cold pitch or an email.
The problem we solve.
Buyers get hundreds of pitches and creators get hundreds of parcels. A generic sample with no story, sent at the wrong moment, gets ignored, and nobody knows whether it arrived or what it achieved.
How product seeding works with FOTS.
- 01
Plan the recipients
We agree who the box is for: target retail buyers ahead of listing conversations, and influencers and creators who fit your brand and audience.
- 02
Design the box
A curated, branded box built around your product and story, with the right message for each audience: commercial for buyers, shareable for creators.
- 03
Send at the right moment
Timed to range reviews, launches and campaign windows, then packed and delivered on your behalf.
- 04
Follow up and track
Delivery confirmed, buyer follow-up handed to your sales team or ours, and creator content and mentions recorded.
What you get
- Recipient list: retail buyers, influencers and creators
- Bespoke box design and contents
- Tailored messaging for buyers and for creators
- Packing and delivery on your behalf
- Follow-up and reporting on deliveries, responses and content
Where we deliver it
- Retail and wholesale buyers
- Influencers
- Content creators
- Trade press and category gatekeepers
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Boxes delivered
- Buyer responses and meetings
- Listings influenced
- Creator posts and mentions
- Organic reach generated
See it in the field.
Sex Brand product seeding box
What is product seeding?
Sending bespoke sample boxes to the people who influence whether a product is stocked or shared: retail buyers, influencers and content creators.
How is seeding different from sampling?
Sampling puts product in the hands of lots of consumers. Seeding puts a carefully designed box in front of a smaller number of people whose decisions or content reach many more.
Works well with
If your objective is
Frequently asked questions.
- Who do you send sample boxes to?
- Retail buyers, to support listing conversations, and influencers and content creators, to drive organic content and reach.
- Do you design the boxes?
- Yes. Each box is curated and branded around your product, with messaging tailored to buyers or creators.
- Can seeding help us get listed?
- A well-timed box gives a buyer your product in hand before or alongside the pitch. It supports the listing conversation; it doesn't replace it.
- Do you guarantee influencer posts?
- No. Seeding is gifted, not paid, so content is never guaranteed. We target creators who genuinely fit your brand and track what they post.
- How do we know it worked?
- We report on boxes delivered, buyer responses and meetings, and creator content and mentions.
Talk to us about product seeding.
Tell us your objective and we'll tell you what we'd do first.