Sampling
Sampling puts your product into consumers' hands so taste, texture or effect does the selling.
ACTIVATE — Experiential & Marketing
Put your product into people's hands.
ACTIVATE is the FOTS experiential and marketing engine. We create trial and visibility through sampling, events, street teams, product seeding, retail activation and merchandising.
ACTIVATE services.
Experiential
Experiential marketing is brand experience in the real world: activations, events and moments that consumers take part in rather than scroll past.
Events
Events put your brand in front of a concentrated, relevant audience.
Product Seeding
FOTS product seeding is bespoke, branded sample boxes sent on your behalf to retail buyers, influencers and content creators.
Retail Activation
Retail activation is activity inside or outside the store that converts shoppers at the point of purchase: demonstrations, tastings, theatre and visibility.
Merchandising
Merchandising is the in-store work that makes a listing perform: stock on shelf, facings correct, siting visible and point of sale in place.
OOH
Out of home puts your brand in the physical places consumers move through.
Street Teams
Street teams create visible presence where consumers already are: sampling, hand-to-hand distribution, stunts and content in high-footfall locations.
Proof.
Neutonic — Taking a fast-growing drinks brand into London retail.
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
How ACTIVATE connects.
ACTIVATE rarely works alone. Combine it with the other engines to win distribution, make it sell, understand what happened and staff the execution.
Related objectives
Frequently asked questions.
- What does an experiential marketing agency do?
- It creates real-world brand experiences, such as sampling, events and street activations, so consumers try and remember a product.
- Does sampling drive sales?
- Trial close to the point of purchase converts strongly, particularly in food and drink where taste decides repeat purchase.
- Can activation be planned around our stockists?
- Yes, and we recommend it. Activity near stockists converts trial into sales retailers can see.
- Who staffs the activity?
- Briefed brand ambassadors and event teams supplied and managed by FOTS.
Talk to us about experiential & marketing.
Tell us your objective and we'll tell you what we'd do first.