Retail Audits
A retail audit is a structured in-store check of availability, facings, siting, pricing, promotions and competitor activity, captured store by store with photographs.
UNDERSTAND — Market Intelligence
Know what's actually happening on the ground.
UNDERSTAND is the FOTS market intelligence engine. We collect ground truth in store, including availability, pricing, siting and competitor activity, and add consumer research so commercial decisions are based on evidence.
UNDERSTAND services.
Market Research
FOTS market research answers commercial questions using ground-level evidence: what stores stock and charge, what retailers say about the category, and what consumers choose and why.
Competitor Intelligence
Competitor intelligence tells you what rival brands are actually doing in store: where they are stocked, what they charge, how they promote and how much shelf they hold.
Pricing Intelligence
Pricing intelligence captures what shoppers actually pay, store by store, alongside promotional mechanics and competitor positions.
Mystery Shopping
Mystery shopping sends trained shoppers into stores and venues as ordinary customers to record what really happens: whether your product is available, findable and recommended.
Consumer Research
Consumer research finds out what shoppers think, choose and pay for, asked where they actually shop.
Retail Intelligence
Retail intelligence is the reporting layer over everything our teams see in store: distribution, availability, pricing, compliance and competitor activity, brought into one commercial picture.
Proof.
Jack Link's — Building distribution and driving sales across independent retail.
- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
How UNDERSTAND connects.
UNDERSTAND rarely works alone. Combine it with the other engines to win distribution, make it sell, understand what happened and staff the execution.
Related objectives
Frequently asked questions.
- What does a retail audit measure?
- Availability, facings, siting, pricing, promotions and competitor presence, store by store, with photographic evidence.
- How is the intelligence used?
- To target the right stores, fix execution, set pricing and promotion strategy, and prove rate of sale to buyers.
- Can you research consumers as well as stores?
- Yes. Consumer research and mystery shopping sit alongside the in-store audits.
- How quickly can an audit run?
- Scoping is fast; fieldwork timing depends on sample size and geography.
Talk to us about market intelligence.
Tell us your objective and we'll tell you what we'd do first.