I want to — Get consumers trying my product
How to get consumers trying your product
Trial is the fastest route to repeat purchase for food, drink and personal care brands. FOTS runs sampling, street teams, events and experiential activations in the places your target consumers already are, then links that trial back to the stores that stock you.
The problem.
Awareness without trial rarely converts. Paid media can build recognition, but many categories only grow once a consumer has actually tasted or used the product.
How FOTS solves it.
- 01
Choose the moments
We pick locations, events and times where your target consumer is receptive and nearby stockists exist.
- 02
Staff it properly
Trained brand ambassadors represent the brand, explain it and capture consumer reaction.
- 03
Connect trial to purchase
Activity is planned around stockists so trial converts into sales that retailers can see.
- 04
Report back
Samples delivered, conversations had, consumer feedback and store-level impact.
The engines and services involved
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
Frequently asked questions.
- Where does sampling work best?
- Close to the point of purchase, plus high-footfall locations and events where your audience concentrates.
- Who are the staff?
- Briefed brand ambassadors, sourced and managed through our People engine and Staff Playbook.
- What do we get back from a sampling campaign?
- Samples delivered, consumer feedback themes and, where relevant, orders or store-level sales impact.
- Can sampling run alongside field sales?
- Yes, and it usually performs better that way: the sales team wins the listing, activation makes it sell.
Get consumers trying my product? Let's talk.
We'll pre-fill your objective so the conversation starts in the right place.