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FeetOnTheStreet.

I want to — Get into more retailers

How to get your product into more UK retailers

Getting into more retailers is a coverage problem: someone has to visit stores, reach the decision-maker and ask for the order. FOTS field sales teams work a targeted store list in person, open new accounts and report exactly what happened in every visit.

Talk to FOTS

The problem.

Email and phone alone rarely open independent retail accounts. Without regular in-person contact, brands stay dependent on a handful of stockists and never build the distribution their marketing spend deserves.

How FOTS solves it.

  1. 01

    Build the target list

    We identify the stores worth visiting by channel, location and fit rather than knocking on every door.

  2. 02

    Get in front of decision-makers

    Our reps visit in person, present the range and handle the objections that stop listings.

  3. 03

    Convert to orders

    We take direct orders or route them through your wholesaler, and make sure the product is merchandised properly.

  4. 04

    Return and grow

    Repeat visits protect listings, fix availability gaps and grow the range in stores that are already selling.

The engines and services involved

GROW
UNDERSTAND

Proof.

Vita Coco — Driving distribution and retailer acquisition.

Read the case study
6,000+
stores visited
3,918
decision-makers engaged
736
new accounts
3,687
cases sold

Frequently asked questions.

How many stores can a field sales team visit?
Coverage depends on territory and call length. Our case studies show campaigns covering 300 to 1,000 stores.
Do you sell direct or through wholesale?
Both. We take direct orders where retailers buy direct, and drive wholesale depot orders where that is the route.
What reporting do we get?
Visit-level reporting: stores visited, decision-makers engaged, orders placed, stock and pricing seen on shelf.
Can you cover a specific city or region only?
Yes. Campaigns are commonly scoped to a city, region or retailer group.
Is there a minimum campaign size?
We scope to what the brand needs, from a short focused campaign to an ongoing national programme. Tell us the objective and we'll size it.

Get into more retailers? Let's talk.

We'll pre-fill your objective so the conversation starts in the right place.

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