ACTIVATE — Retail Activation
Retail activation that makes your listings sell
Retail activation is activity inside or outside the store that converts shoppers at the point of purchase: demonstrations, tastings, theatre and visibility. FOTS plans it around the stores that matter, staffs it and measures the change in rate of sale.
The problem we solve.
Listings compete with everything else on the fixture. Without activity in store, a new product relies on shoppers noticing it on their own.
How retail activation works with FOTS.
- 01
Pick the stores
Highest-opportunity stockists by footfall, rate of sale and retailer willingness.
- 02
Run the activity
Demonstrations, tastings and shopper conversations with a clear purchase prompt.
- 03
Measure the lift
Store-level sell-through before and after, with the retailer's own feedback.
What you get
- Store selection and retailer liaison
- Demonstration or tasting mechanic
- Briefed in-store teams
- Point of sale and visibility
- Store-level performance reporting
Where we deliver it
- Independent retail
- Convenience
- Specialist and health retail
- Multiple grocery where agreed
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Stores activated
- Shoppers engaged
- Units sold during activity
- Rate of sale change
- Retailer feedback
Proof.
Jack Link's — Building distribution and driving sales across independent retail.
- 15,000+
- stores visited
- 10,802
- decision-makers engaged
- 3,996
- orders generated
- 21,978
- cases sold
See it in the field.
FOTS team delivering in-market sampling activity 
NEOH in-store tasting in London convenience retail 
NEOH tasting stand in wholesale 
Oatco Superfuel sampling in a garden centre
What is retail activation?
In-store activity that converts shoppers at the fixture — demonstration, tasting, theatre and visibility — rather than advertising away from the store.
Do retailers allow in-store activity?
Most independents welcome it when it drives their sales; larger retailers need agreement, which we handle.
Works well with
If your objective is
Frequently asked questions.
- How many stores should be activated?
- Enough to make a measurable difference in a defined area rather than a single day spread thin.
- Can activation be combined with merchandising?
- Yes, and it should be — the shelf needs to be right before shoppers are pointed at it.
- What does the retailer get?
- Sales on the day and a reason to reorder, which is what protects your listing.
Talk to us about retail activation.
Tell us your objective and we'll tell you what we'd do first.