ACTIVATE — Street Teams
Street teams that create visible brand momentum
Street teams create visible presence where consumers already are: sampling, hand-to-hand distribution, stunts and content in high-footfall locations. FOTS routes them around your stockists so visibility translates into purchase.
The problem we solve.
Street activity without routing is noise. Teams end up where footfall is high but relevance and availability are low, and nothing is captured for reuse.
How street teams works with FOTS.
- 01
Route the city
Locations and timings chosen by footfall, consumer fit and stockist proximity.
- 02
Work the streets
Briefed teams delivering trial, conversation and a clear reason to buy today.
- 03
Capture and report
Engagements, samples, photography and content, reported by location and day.
What you get
- City routing plan
- Permissions where required
- Briefed street teams and leaders
- Branded kit and materials
- Daily reporting and content capture
Where we deliver it
- High streets
- Transport hubs
- Universities
- Nightlife areas
- Event fringes
How we measure it.
Every campaign reports against the numbers a commercial team actually uses.
- Locations worked
- Consumers engaged
- Samples or materials distributed
- Content captured
- Local sales impact
Proof.
Neutonic — Taking a fast-growing drinks brand into London retail.
- 3,000+
- stores visited
- 2,049
- samples delivered
- 678
- orders
- 6,114
- cases sold
What do street teams do?
They create face-to-face brand presence in public places: trial, conversation, visibility and content, to a planned route.
Is it legal to hand out product on the street?
Where the local authority or landowner permits it. FOTS arranges the permissions.
Works well with
If your objective is
Frequently asked questions.
- How many cities can run at once?
- Multi-city activity is standard, run to one brief with consistent reporting.
- Does street activity support retail?
- Yes, when routed around stockists — that is how it shows up in rate of sale.
- Is content included?
- Yes, photography and short-form capture are part of every deployment.
Talk to us about street teams.
Tell us your objective and we'll tell you what we'd do first.