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FOTS ambassador serving Radnor Infusions sparkling spring water from the branded sampling trike on a central London street

Feet On The Street Co

The UK Brand Growth Company

Helping ambitious brands become category leaders.

Supporting brands from strategy through to real-world execution — from getting listed and winning distribution to driving trial, visibility and sales.

The big idea

Great brands don't grow from a desk.

They grow where people discover them, experience them and buy them.

Feet On The Street Co helps ambitious brands turn strategy into action — connecting brands with retailers, consumers and the people who influence what gets bought.

Two FOTS brand ambassadors in Nick's pink T-shirts and caps behind a table of Nick's protein bars and wafers

The FOTS growth model

From unknown to growing.

  1. 01

    Find

    Identify the right retailers, locations, consumers and opportunities.

  2. 02

    Get in

    Open distribution and secure new stockists.

  3. 03

    Get seen

    Improve visibility, availability and execution.

  4. 04

    Get tried

    Sampling, activation and experiential activity.

  5. 05

    Get bought

    Convert awareness and trial into sales.

  6. 06

    Grow

    Measure, learn, optimise and scale.

Where we work

Wherever brands need to grow.

  • FOTS brand ambassador offering NEOH chocolate samples to shoppers at an in-store tasting counter in a London convenience store
    Convenience
  • Two FOTS ambassadors at a Spraga tasting barrel with cans and sample cups in a wholesale warehouse
    Wholesale
  • Office workers picking out Nick's protein bars from display boxes at a workplace café sampling table
    Foodservice
  • FOTS team holding snack promotion posters inside a Holland & Barrett store
    Retail
  • FOTS ambassador serving Radnor Infusions sparkling spring water from the branded sampling trike on a central London street
    Out-of-home
  • FOTS team member holding a Truefuels bottle and sample bag at the TCS London Marathon expo
    Events
  • FOTS ambassador in Sunfly kit handing a Sunflower Seed Butter sample to a shopper on a London high street
    Universities
  • Two FOTS ambassadors in Big Nick's Energy hoodies holding protein bars in front of the Spotify logo in the Spotify office
    Offices

Our work

We've been getting brands noticed, stocked and bought.

Jack Link's

Building distribution and driving sales across independent retail.

stores visited
15,000+stores visited
decision-makers engaged
10,802decision-makers engaged
orders generated
3,996orders generated
cases sold
21,978cases sold
View case study →

Vita Coco

Driving distribution and retailer acquisition.

stores visited
6,000+stores visited
decision-makers engaged
3,918decision-makers engaged
new accounts
736new accounts
cases sold
3,687cases sold
View case study →

Neutonic

Taking a fast-growing drinks brand into London retail.

stores visited
3,000+stores visited
samples delivered
2,049samples delivered
orders
678orders
cases sold
6,114cases sold
View case study →
Large group event on a Bannatyne padel court with players in tennis ball costumes celebrating a Nick's activation

Nick's

What FOTS did

Workplace, gym, padel and event sampling, including a rodeo-bull experiential activation.

Crowd gathered around the Radnor Infusions sampling trike as FOTS ambassadors hand out cans on a busy high street

Radnor Infusions

What FOTS did

Branded sampling trike on Oxford Street, high streets and parks across London.

Guests on yoga mats at the Fulfil Fest beach-themed event space with the branded truck and stretch tent

Fulfil

What FOTS did

Branded truck, Fulfil Fest beach event and exhibition stand teams.

FOTS team selfie with Truefuels bottles and leaflets outside Custom House for ExCeL

Truefuels

What FOTS did

Sampling at the TCS London Marathon expo at ExCeL.

Consumer holding a bag of Doritos Cool Original during a street sampling activation in London

Doritos

What FOTS did

Street sampling and live street activation in London.

FOTS brand ambassador in an Amazon Fresh T-shirt outside an Amazon Fresh store entrance

Amazon Fresh

What FOTS did

Brand ambassadors supporting shoppers at Amazon Fresh stores.

Results

Real people. Real conversations. Real commercial results.

24,000+

Stores visited

Jack Link's, Vita Coco, Neutonic

31,779

Cases sold

Across three case studies

14,720

Decision-makers engaged

Jack Link's and Vita Coco

185+

Campaigns delivered

Since 2017

Trusted by ambitious brands.

  • Wow Hydrate logo
  • Jimmy's logo
  • HIP Oat Milk logo
  • Biotiful Dairy logo
  • Califia Farms logo
  • Bio&Me logo
  • Vita Coco logo
  • Weetabix logo
  • Tenzing logo
  • Rush logo
  • Peperami logo
  • Nick's logo
  • Mars logo
  • Vit-Hit logo
  • Kind logo
  • Jack Link's logo
  • Grenade logo
  • Fulfil logo
  • Doritos logo
  • Dr. Beckmann logo
  • Bounce logo
  • Happy Tuesday logo
  • Oatco Superfuel logo
  • Cans logo
  • Amazon logo
  • Neutonic logo
  • Pip & Nut logo
  • Three mobile logo

Why FOTS

More than field marketing.

01

Commercial thinking

We don't just complete visits. We understand the commercial objective behind them.

02

People on the ground

We put real people where brands need them — in front of retailers and consumers.

03

One growth partner

Sales, sampling, activation, distribution, retailer engagement and brand management under one roof.

04

Data that matters

Every campaign generates measurable activity, insight and commercial intelligence.

05

Built to scale

Start with a focused campaign and scale when the opportunity is proven.

The team

The people behind the growth.

  • James Blogg, Founder at Feet On The Street Co

    James Blogg

    Founder

  • Bobbie Webb, Operations Manager at Feet On The Street Co

    Bobbie Webb

    Operations Manager

  • Will Trippas, Brand Growth Manager at Feet On The Street Co

    Will Trippas

    Brand Growth Manager

  • Nicola Stewart, Business Growth Manager at Feet On The Street Co

    Nicola Stewart

    Business Growth Manager

  • Ian Reid, Retail Growth Manager at Feet On The Street Co

    Ian Reid

    Retail Growth Manager

  • Sanjiv Pattani, Convenience Growth Manager at Feet On The Street Co

    Sanjiv Pattani

    Convenience Growth Manager

Bright yellow Fulfil Vitamin & Protein Bar branded truck parked on a London street

Your brand has the potential. Let's put it in the hands of the people who matter.

Whether you're looking to build distribution, launch into new channels, drive trial, improve retail execution or accelerate growth, let's talk about what your next stage could look like.

Feet On The Street Co

The UK Brand Growth Company

Email: hello@feetonthestreetco.co.uk

Website: feetonthestreetco.co.uk

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