In the ever-evolving landscape of the food and drink industry, launching a new brand or introducing a new product is an exhilarating endeavor. However, amidst the excitement, it’s crucial not to overlook the importance of thorough market research. At Feet On The Street Co, we understand that market research is not just a box to […]

In the world of brand building, there’s a concept known as “feet on the street” – the idea of having a physical presence in the market, engaging directly with customers, and forging relationships with retail partners. This hands-on approach offers a myriad of benefits for burgeoning brands, particularly when it comes to leveraging data and

Introduction: Welcome, dear readers, to the exciting world of face-to-face sales and product sampling! In a time dominated by digital interactions, there’s something uniquely powerful about engaging with customers in person. Today, we’re diving into the benefits of bringing your brand to life through field marketing companies. Get ready to discover how this dynamic approach

The holiday season is upon us, and as retailers deck the halls and trim the trees, there’s one thing they can’t afford to overlook: compliance. You might be wondering, “What does compliance have to do with the festive spirit?” Well, dear reader, compliance is the unsung hero of retail success during the Christmas period, and

In the fast-paced world of business, launching a new brand successfully requires careful consideration of various factors. One such crucial decision is selecting the ideal city to introduce your brand to the world. And when it comes to vibrant cosmopolitan hubs, few cities can match the allure and advantages offered by London. In 2023, with

Introduction In today’s highly competitive retail landscape, it’s essential for brands to establish a strong presence and differentiate themselves from the crowd. This is where effective branding and positioning play a crucial role. In this blog post, we will explore how retail brands can leverage these strategies to stand out in the market and capture

London’s vibrant summer season provides a fantastic opportunity for businesses to connect with their target audience in unique and engaging ways. One popular marketing strategy that can create a buzz and drive sales is sampling campaigns. Sampling allows businesses to showcase their products or services directly to consumers, generating excitement and fostering brand loyalty. In

Artificial intelligence (AI) is rapidly transforming the way businesses operate, and the field of marketing is no exception. AI is being used to automate tasks, personalize experiences, and make better decisions. For brands looking to grow distribution in the UK, AI can be a powerful tool. Here are a few ways AI can help brands

In the heart of bustling London, UK brands are embracing the power of in-person engagement through field marketing, and the results are astounding. From captivating pop-up activations in popular neighborhoods to immersive brand experiences at iconic landmarks, London has become a playground for brands seeking to create authentic connections with their audience. By bringing their

Introduction: As the summer of 2023 approaches, the demand for refreshing beverages in London is set to soar. With the city’s vibrant social scene, festivals, and outdoor gatherings becoming the norm, businesses in the beverage industry have a golden opportunity to quench the thirst of consumers and boost sales. In this blog post, we delve